Visitor Spending Grows to $479 Million in Williamson County

Visitor spending in Williamson County grew to an all-time high of $479.58 million in 2018, a 6% increase over the record-setting growth of 2017. Travelers to Williamson County in 2018 spent an estimated $1.3 million per day. In a report released last August by the Tennessee Department of Tourist Development detailing the economic impact of tourism across the state, Williamson County remains ranked sixth among Tennessee’s 95 counties for visitor spending. These economic impact accomplishments come just weeks after Visit Franklin announced the county welcomed a record 1.72 million visitors in 2018. Tourism-related spending generated $28.59 million in state and $9.72 million in local tax revenues in Williamson County, an increase of 4.4% for each over the previous year. Travel to Williamson County created new jobs too. Tourism-related job growth in the county also grew, increasing 2.4% to 3,710 tourism-related jobs in Williamson County. 

Biscoff Cookies Announces New Ice Cream Line

San Francisco-based Lotus Bakeries, the makers of the world-famous Biscoff cookies, announced the introduction of a new line of super-premium ice cream coming soon for U.S. distribution. This family-owned company from Belgium has developed the quintessential ice cream by marrying dairy cream with crunchy Biscoff cookies and the original cookie butter. The new ice cream offerings will be available in five velvety flavors all with crunchy Biscoff cookies and cookie butter inclusions: Original, Chocolate Brownie, Salted Caramel, Belgian Chocolate Chip and Blueberry Cheesecake.

Southern Athena Celebrates Four Years ‘Building A Beautiful South’

Southern Athena, a locally owned real estate development firm, is excited to announce its four-year anniversary. Owner Liz Gatlin has been making her mark on residential and commercial properties around the South as Tennessee’s only licensed architect and real estate broker. “We are grateful for the opportunities we have had to serve our clients and communities and wanted to give back for our birthday,” Liz says. To celebrate, Southern Athena is offering readers its complete Home Design Checklist for free at

Southern Men’s Showcase Comes to Franklin’s Factory

The premier men’s lifestyle event for the Nashville/Franklin area, Southern Men’s Showcase encompasses all things in a man’s world: sports, personal grooming, food and spirits, fashion and style, health, tech, gaming, outdoors and so much more. The many exhibitors range from Leiper’s Fork Distillery and Yazoo Brewery to Armory Gun Range and Manduu. The showcase offers VIP tickets for Friday, Nov. 8, from 5–9 p.m. and general admission tickets for Saturday, Nov. 9, from 10 a.m.–7 p.m.